// Competitor research
Know exactly what
you're up against
A full teardown of your market: every competitor, every price they charge, every angle they're running, and a ranked list of where you can beat them. Built for ecommerce and for any business that needs to stop guessing.
12
angles in every dossier
7 days
not the usual fortnight
$0/mo
one price, no retainer
What's actually inside
Most competitor reports are a logo grid and some adjectives. Every line below ships with named, concrete findings against your real market.
Competitor map
03 itemsWho you're actually losing money to. Not just the obvious names — the indirect and adjacent players competing for the same dollar.
- Direct, indirect and adjacent tiers
- Size and momentum read on each
- Who to ignore, and why
Pricing teardown
04 itemsEvery price point they charge, and every lever they pull around it. Most businesses guess at this and leave margin on the table.
- Full price and tier matrix
- Bundles, upsells and entry offers
- Discount cadence and depth over time
- Shipping, thresholds and payment options
Positioning & messaging
03 itemsWhat they promise, what they actually prove, and the gap between the two. That gap is usually where your opening is.
- Core promise and hooks
- Proof they can and can't back
- Tone and audience read
Offer architecture
03 itemsHow the offer is built to make people spend more, more often.
- Range and product ladder
- Guarantees and risk reversal
- Subscription and retention hooks
Traffic & acquisition
03 itemsWhere their customers actually come from, and what that costs them.
- Channel mix, paid vs organic
- Volume and trend signals
- Channels they've abandoned
SEO & content
03 itemsThe search real estate they own, and the terms nobody has claimed yet.
- Keywords they rank for
- Content cadence and formats
- Ranked gap list you can take
Ads & creative
03 itemsThe angles they're spending real money on — which tells you what's working.
- Active ad angles and hooks
- Creative formats and cadence
- Spend and longevity signals
Social & community
03 itemsReach is easy to fake. This reads whether anyone is actually engaged.
- Platform mix and cadence
- Real engagement quality
- Influencer and UGC activity
Customer voice
03 itemsTheir reviews are free market research. Mined properly, the complaints tell you exactly what to build.
- Review mining across sources
- Recurring complaint themes
- Unmet needs = your wedge
Store & funnel experience
03 itemsThe walk-through a customer actually takes, and every point they drop off it.
- Funnel and checkout friction
- Speed and mobile read
- Trust signals present and missing
Market rates & benchmarks
03 itemsWhat the market genuinely pays, so you can price on evidence instead of nerve.
- Going rates across the category
- Where your pricing sits
- Room to move, up or down
The gap list
03 itemsEverything above, collapsed into a ranked list of what to change first. This is the part you actually act on.
- Ranked opportunities by payoff
- What to change this month
- What to leave alone
A page from the report
This is what one finding looks like. Every pillar produces findings in this shape — the number, what it's costing you, and what to do instead.
Pricing teardown
Candle & home fragrance, AU
Three of four rivals discount on a predictable 6-week cycle. You discount reactively, so you meet them at the bottom without ever setting the floor.
| Shelf price | Discount behaviour | |
|---|---|---|
| Rival A | $44.00 | 20% off every ~6 wks |
| Rival B | $39.00 | Sitewide 15%, monthly |
| Rival C | $52.00 | Rarely discounts, bundles instead |
| You | $41.00 | Reactive, unplanned |
Costing you now
Matching a 20% cut you didn't plan costs roughly $8.20 a unit in margin. Across a 6-week cycle that's the single largest controllable leak in the category.
What I'd do
Hold price and answer with a bundle, the way Rival C does. Their average order value runs highest in the set while discounting least.
An illustration of format and depth, built for this page. Not a real client — real reports run 30-60 pages against your actual market.
What this costs everywhere else
This is a pricing teardown of my own category — the same thing you're buying, run on myself. Almost nobody in the Australian market publishes these numbers, which is exactly why I do.
| Who | What you get | Price |
|---|---|---|
| Fiverr / Upwork gig | Templated report, often a logo grid and adjectives | $65 – $540 |
| Freelance researcher | Hourly, quality varies wildly, you manage the scope | $40 – $150/hr |
| Price-monitoring SaaS | Prices only. No positioning, no strategy, no gap list | $90 – $1,450/moforever |
| Australian agency | Deep, but slow, and priced for enterprise budgets | $5,000 – $80,000 |
| Agency retainer | Ongoing, and it never stops billing | $2,000 – $15,000/moforever |
// And here's mine
Three levels, all one-off, all in AUD. Scoped and agreed before anything starts.
Snapshot
The fast read. Enough to stop the biggest leak this week.
3 business days
- Your 3 closest competitors
- Pricing teardown + positioning read
- Ranked gap list, top 5 moves
- Yours to keep, plain English
Cheaper than one hour with most agencies, and deeper than anything at the gig-site end.
Start with a snapshotFull dossier
All twelve angles, against everyone who actually competes with you.
7 business days
- All 12 pillars, up to 6 competitors
- Full pricing + discount-cycle analysis
- Customer-voice mining across sources
- Ranked gap list with a 90-day order
- Walkthrough call when it lands
- Re-read for free after 60 days
An Australian agency starts around $5,000 for this and takes a fortnight. Same depth, a third of the price, faster.
Get the full dossierThe loop, installed
Own the AI research system that produces the dossier.
2 weeks to install
- The full research loop, on your stack
- Re-run it any time, on any competitor
- Tuned to your market, not a template
- I train you to drive it, then step back
- No subscription, no lock-in, no licence
- One dossier built with you, hands-on
Monitoring software costs $90–$1,450 every month, forever. This is once, and you own it outright.
Talk about the loopWhy it's worth the money
You own every word of it
The dossier is yours — share it with your team, your accountant, your board. No portal to log into, nothing that expires, nothing to cancel.
One price, agreed before I start
Scoped and quoted up front. No hourly creep, no retainer, no line items you didn't ask for.
You talk to the person doing the work
No account manager, no junior doing the research behind a senior's name. Direct to the builder, start to finish.
Written to be acted on
Ranked by payoff and ordered by what to do first. Plain English — if a section needs a glossary, I've written it badly.
Australian market, Australian rates
Priced in AUD, researched against AU competitors, AU pricing norms and local buying behaviour — not a US template with the currency swapped.
It pays for itself or it doesn't
The gap list is costed. If the moves in it aren't worth more than the report, I'll tell you that before you buy rather than after.
Not sure which level fits?
Tell me your market and who you think you're competing with. I'll tell you straight which tier is right — or that you already know enough and shouldn't buy one.
Tell me your marketGold Coast, QLD · Priced in AUD · Direct to the builder