// Gold Coast, QLD. Available for projects
that don't exist yet
Software, branding, digital products, websites, automation and AI tools, built for small businesses running everything themselves.
- Live builds shipped
- 0+
- Live builds shipped
- Yours, no lock-in
- 0%
- Yours, no lock-in
- Direct to the builder
- Solo
- Direct to the builder
Taking on new clients from July 2026
Store overview
7d ▾Revenue
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+0%Orders
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// real builds, running · swipe →
// the tools I build with
// How the work actually gets done
I build in Claude Code, and I organise the whole workflow
Every project on this page was designed, built, reviewed and shipped through the stack below.
Claude Code
// primary
My day job runs inside it. I don't just prompt it — I extend it, with custom skills that encode how I want work done and checked.
0
skills I wrote myself
0
installed and in use
Cowork
Claude's workspaceParallel agents on long jobs, not one chat window.
Codex CLI
OpenAIA second model on the hard calls.
Hermes Agent
self-hosted VPSMy own agent. Runs 24/7, reachable from my phone.
Local models on my own hardware. Sensitive work never leaves the box.
+ ~/.claude/skills · the five I reach for most
written procedures, not prompts — same standard at 9am or midnight
skill-forge
Builds and tests new skills to a fixed standard. Tooling that makes tooling.
auto-model-router
Picks the cheapest model that passes the check. Escalates only on a real failure.
polish-inspector
Shoots every page on mobile, desktop and both themes. Returns a ranked fix list.
push-and-verify
Ships, waits for the build, then confirms it live before calling it done.
app-completion-engine
Takes a half-finished app to production-ready and handover-ready.
0+
more like these — audits, deploys, security sweeps, fleet monitoring.
30-second fix finder
Find your biggest time leaks
A few taps. No email needed. I'll show you exactly what I'd build to get your time back.
What kind of business do you run?
So I point you at the right fixes.
// Tap what's eating your time
They drift on their own. Tap anything, including the stuff you didn't know was fixable.
Not sure what you need help with?
// Imagine this
It's Monday morning and it's already done
Same business. Same you. The difference is the system running underneath.
Stacked, sorted, done. A real day off.
// Selected work
Work I've built
BUILD · SHIP · STILL RUNNING
// Seen enough?
Let's take the busywork off your plate.
Tell me what's eating your time. If I can build it, I'll show you exactly how.
// What I do
What I build
A lot of ground under each heading. Here's some of what fits in.
Websites
Fast, clean sites that convert visitors into customers.
Apps
Web and mobile apps your customers actually use.
iOS · Web · installable
works offline
✓ live users
Dashboards
Your business numbers in one place, updating live.
Business Automation
Repetitive tasks handled without you touching them.
AI Systems
Practical AI tooling built around your business.
// custom tool
agent.run(yourBusiness)
✓ shipped
1.2k tokens · 480ms
Content + Brand
Your voice, consistent and always on.
Competitor Research
A clear read on your rivals and where you can win.
CRM Setup
One place to track every lead, client and follow-up.
// Vendor-agnostic
Fluent in all of it
I pick the right tool for your business, not whatever I'm locked into. Here's the stack I build on.
stack
// New
Know what you're up against
A full teardown of your market — every competitor, every price they charge, every angle they run, and a ranked list of where you can beat them.
Twelve angles covered
- Competitor map
- Pricing teardown
- Positioning & messaging
- Offer architecture
- Traffic & acquisition
- SEO & content
- Ads & creative
- Social & community
- Customer voice
- Store & funnel experience
- Market rates & benchmarks
- The gap list
From $490 one-off. Or own the AI loop that produces it.
See what's in the report// The problems I solve
What I take off your plate
Emails that go out without you
Automated sequences that welcome, follow up and win customers back, like the one I built for Elevare.
Run your whole day from one place
One workspace for notes, tasks and dashboards. I built mine and run every project through it daily.
Turn browsers into buyers
I rebuilt the Elevare store end to end and took it 52% to 91% conversion-ready in one audit.
Keep every customer straight
A single place to track leads, customers and outreach, like the dashboard I built and run for a client daily.
Get found on Google
Search Console, Merchant Center and on-page SEO, the same setup that got Elevare indexed and selling.
Answer the same question once
I can set up a chat assistant and smart replies so common questions get handled instantly.
Get your evenings back
I can set up automations that handle the repetitive admin, so you stop doing it by hand.
Never lose a lead again
I can set up a system that captures every enquiry and follows it up on its own.
// Built for your market
Everything your market needs, handled
If you run it yourself, this is for you.
Hospitality
Cafes, restaurants, bars
Bookings + orders handled while you serve
Ecommerce
Shopify, product brands
Fewer abandoned carts, more repeat buyers
Creatives
Photographers, studios, freelancers
Galleries + invoices sent on their own
Trades
Builders, electricians, sole traders
Every quote followed up automatically
Health + Wellness
Studios, coaches, clinics
Class bookings + reminders run themselves
Small Business
Anyone running it solo
The admin just happens in the background
// Your call
Two ways to work
I build and run it for you, or I teach you to run it yourself. Same result, your choice.
I build & manage it
Hands-off. I set it up and keep it running. You own everything I build, no lock-in, leave whenever you like and take it all with you.
Step 01
Discovery email
A quick email to map your workflow and goals.
Step 02
Build & launch
I build and deploy it, tested and ready to run.
Step 03
Monitor & refine
I monitor it and quietly improve it over time.
I teach you
Basics to advanced, in plain English. I set it up and show you how it works, so you can run it yourself. No tech background needed.
Step 01
Assess & scope
We figure out exactly what you need to learn.
Step 02
Guided setup
I build it with you, step by step, in plain English.
Step 03
You take the wheel
You run it. I'm one email away whenever you need me.
// In the workshop
Currently building
Perch
AI Order & LoyaltyTether
AI Booking ConciergeLedger
AI Quoting On-SiteProof
AI Gallery & Delivery$ live activity
✓ shipped elevare-emails · deploy ok
→ setting up claude-code skills + basics
// INVZN Studio
I shoot the photos and video too
Through my studio, INVZN: real camera, broadcast-quality audio, proper editing. So your photos look like the business you actually run.
Product
Packshots & e-comm
Brand
Lifestyle & story
Events
On-location coverage
Headshots
Team & personal
Food & beverage
Cafes & venues
Social content
Reels & posts, edited
// The process
How it works
Tap a step to see what happens.
Email me what you need
Send me everything you want, in your own words. No call to book, no pitch. If I can't help, I'll say so.
To: nate@…
Subject: Need help with my admin
“Emails and invoices are eating my nights. Can you automate it?”
// ask-me.anything()
Quick answers
// Say hello
Tell me what you want.
Booking a project or just a question. No pitch, no forms to survive.